How to Differentiate Your Nursing Program to Attract the Right Prospects

How to Differentiate Your Nursing Program to Attract the Right Prospects

Despite the burden placed on nurses during the pandemic, applications to nursing programs are up. Many millennials seek careers in nursing, looking to fill the vacated positions as baby boomers retire and today’s nurses leave healthcare due to burnout.

In fact, there aren’t enough seats to meet the increase in applications. And today’s nurses aren’t stopping with an associate’s degree. Continuing education is the norm as more and more nurses seek opportunities requiring bachelor’s, master’s, and doctoral degrees.

The students are out there, and they’re looking for your program. So how do they find you?

You’ve got your marketing plan in place and your target defined — but so do all the other nursing programs. How do you convince prospects that yours is the right program for them?

Here are three ways to differentiate your program from the others to attract the right prospects.

Build an Authentic Brand

Your brand isn’t just your program logo and tagline; it’s a representation of who you are and how you want prospects to view you. A consistent and memorable brand distinguishes your program from the competition, clarifies what you have to offer, and builds not just a reputation but a connection with prospects that share your values. An authentic brand builds relationships.

What’s important to your program? Social consciousness, community outreach, clinical research, diversity, partnering with outstanding clinical organizations? Share what you value in your marketing. Make your values part of your brand. The right students will find you.

Develop a Well-Rounded Digital Presence

Today, your digital presence is as important as brochures and tours were in past generations. As many as 79% of millennials are on social media daily, and not just a single platform. Millennials use Facebook, YouTube, Instagram, Snapchat, Twitter, Pinterest, and TikTok. They communicate online, shop online, and are comfortable working and taking classes online.

Meet them where they’re at.

Building a broad, diverse digital presence ensures your brand gets in front of as many digitally-savvy recruits as possible and shows that your program wasn’t left behind in the digital revolution.

Promote Your Strengths and Accomplishments

The curriculum may be similar from program to program, but what your organization does with it isn’t. Highlight your program’s strengths, accomplishments, special organizations, and activities. Celebrate your students’ successes. Standing out from the rest can be done by shining a light on all that makes your program unique. Your digital presence is the perfect place to share stories, press releases, awards, and special events.

Attract Tomorrow’s Students Today

Tomorrow’s nurses are out there looking for a program just like yours. Make today count. Build your brand and celebrate your program authentically and frequently in the digital arena your prospects use every day.


Springer Publishing Knows How to Make Your Program Stand Out

At Springer Publishing, we know how important it is to position your brand to attract the right prospects for your program. We can help you stand out.

Our services include email marketing, digital banner ads, email newsletter ads, branding placements, and more. Call us today at (212) 845-9933 or contact us on our website to schedule a meeting with us to learn more about finding a solution that works for you.