Nurses have tough jobs. One of the small things that have helped brighten their days is choosing to wear stylish nursing shoes and scrubs. Whether scrubs are in different colors, with cartoon characters, or feature hobby-related items like books or bikes, they can cheer up nurses and their patients.
But now, a nurse has gone one step further—she’s come up with a shoe line for nurses that will match their scrubs—at least in terms of colors.
Daily Nurse spoke with business owner and nurse Eunsook Choi, RN, BSN, a former travel nurse who is now working full-time at Mount Sinai Hospital in Miami Beach, about her online shoe company, Forgano. She provided great information about the product line and how she got into this business without prior experience.
How did you come up with the idea to start Forgano? What does the word mean?
I moved here from South Korea in 2017 to further my nursing career. Unfortunately, in 2020, the pandemic took a significant toll on nurses and other front-line workers. For many, it was their first year in the profession. At my hospital, I was moved from my usual unit to the COVID ICU due to a shortage of nurses, so I saw everything firsthand.
So once the dust settled a bit, I felt a purpose in my heart to bring a gift to these nurses–something they could get excited about after surviving this dark period. And so I brought them a new line of trendy nursing shoes that they could match with their scrubs, allowing them to express their personality. I came up with the name Forgano. “Gano” means “nursing or nurses” in Korean. So Forgano means “for nurses.”
Talk about how you started this company. Do you design the shoes? Do you have to handle all the steps involved with it? Please explain.
Once I decided to create a new line of nursing shoes, I faced the issue of designing the shoes in a way that would appeal to nurses and the materials that would be suitable for the job. I didn’t even know what to call the various parts of a shoe, such as an outsole, eyelets, and tongue.
I identified my target audience before I began thinking about designs. I can’t sell a single design of shoes to everyone. That’s impossible. Some senior nurses have been wearing the same shoes for 20 years, and there are new grad nurses who begin their new life journey with new scrubs and new shoes. So I identify my target audiences by age, gender, preferences, and so on.
I also realized most nursing shoes are designed to be practical and dry, so I wanted to create a new design that was both luxurious and practical. I have been working as a nurse for 13 years, and when it comes to shoes, as a nurse, I prioritize comfort. This is also something that all of my coworkers agreed on. So, as a result, my main criteria for new shoes were comfort and design.
I only had a little time to learn about the materials and the design details. So, I sought the advice of professionals when it came to design and materials, and I also got a lot of help from my manufacturer to complete the finished product.
Did you have previous entrepreneurial experience? Or did you learn on the go? How long did it take to get to the point of actually selling the products?
I had no prior experience as an entrepreneur. My mother has a small business in South Korea, selling men’s clothing in a small city. I remember seeing her selling and offering products when I was younger, but I don’t think I learned anything about this new business from her.
When I started my business last year, I met a business coach named James Munn from the United Kingdom. We had weekly Skype business mentorship meetings. I started with only one idea, “Nursing shoes,” and had no business experience. He was helpful to me during the formulation of the concepts stage, targeting audiences, finding manufacturers, developing names and websites, and finding 3PLs, among other things. I started at the bottom and worked my way up step by step. It took about nine months to get from organizing ideas to selling points.
I still do not know what I’ll do next month, but I know what I need to do regularly. I was terrified when I first started my business since I had never done anything like that before. However, I remembered that many people had done it before, and many of them had done well. So why can’t I? I work as a nurse and am very disciplined. Therefore, I believe I am capable of doing whatever others can do.
What makes your nursing shoes different? What did you want to offer to nurses that were different from other types of shoes?
They have a new design that is comfortable to wear all day. Forgano is a unique design when compared to other typical nursing shoe brands. Lately, new style scrubs have become very popular, but no suitable shoes support the latest trend. My shoes fit the new scrubs style for young nurses, giving a positive vibe and extra comfort for a long shift.
What did you enjoy most about your side gig?
I have more to offer the healthcare society than just my nursing job. This makes me feel like a valuable and productive person. I used to avoid listening to motivational speakers because I believed they were boring and everyone followed the same script. However, now I can appreciate what they are talking about.
It’s not only about the money. I think Forgano helped improve the quality of my life and allowed me to be a much happier nurse at work. My coworkers know I own a business, so I try my best at work. If I were lazy or frequently called in sick, they would believe I was neglecting my job due to my business–and I don’t want that.
I am a nurse, and I am proud of myself as a nurse. I also want to provide the best nursing care to my patients. Therefore, running a side gig gives my life meaning and improves my performance as a nurse.
What are some of the challenges?
Since I am a full-time nurse, finding time to manage my business takes time and effort. Every nurse knows we don’t want to do anything when we are off. But, like most nurses, I would love to relax on the couch or watch YouTube.
Of course, there are times when I have little time and do not do much for my business, and I think, “Why did I start this?” However, it is just for a brief period, and I’ll get up and do what needs to be done. I’m running my business slowly because it’s not my full-time job. But I enjoy it when I have new sales or followers on my IG. I feel blessed that I provide a unique vibe and products to nurses.
What would you say to someone considering developing a product specifically for nurses?
Listen carefully to what nurses are saying they need right now. And when you find a way to be of service, start now. It’s easy to think about creating and imagining it, but it can be intimidating to go forward when you lack experience. But I now know that if I can do this, anyone can. I am not special.
Only a few years ago, when I left South Korea and immigrated to the United States, I had no contacts or connections. I knew such little English that I could not even order a coffee at Starbucks. However, I overcame the odds, landed a position at a nation-leading hospital in Chicago, and started my own business.
While Rosa Crumpton, RN, BSN, MBA, works full-time in nursing management for a large hospital, she has an interesting side-gig that came about after taking a course last year called “Nursing by Design.” That led to her side business.
“[It] helped me discover where my natural talents and market needs intersected. I realized that I have always loved technology and am often an early adopter, especially in the online business space,” she says. “I didn’t realize that many nurses are not tech-savvy and many entrepreneurs are busy working in their zone of genius that they don’t want to fuss with the tech. I’ve been doing this about a year.”
Crumpton took time to answer our questions about the business. What follows is the interview, edited for length and clarity.
Explain to me briefly what you do in this role. What types of businesses do you serve?
I serve as a tech consultant for nurse/health care entrepreneurs. I especially like working on strategic plans for entrepreneurs who are looking to build systems for lead generation, the best solutions for them to sell goods or services online, and doing walkthrough assessments on their current website and social media.
“I love hearing about all the different businesses that nurse entrepreneurs are creating and growing.”
I have taken many online business courses along with having my MBA to understand the needs and trends of small businesses. I’ve also invested in many different tech services over the years, so I can give real-life feedback and recommendations to my customers.
I don’t think an MBA or formal education is necessary, but it is good to have an overall understanding of nurses and online business operations.
What do you like most about doing this work?
I love hearing about all the different businesses that nurse entrepreneurs are creating and growing. Since the pandemic started, so many nurses are leaving the bedside and building businesses for themselves. It’s an exciting time to see all the creativity and diversity of nurses.
What are your biggest challenges in your side gig? What are your greatest rewards?
The biggest challenge is time management. I have to be very aware not to overcommit. I have turned down several opportunities for social media management because I know I don’t have the time to devote to doing this.
The greatest reward to me has been helping nurses who don’t like tech feel empowered. I have a knack for simplifying complex things and presenting what I think is the client’s best option, but I always put the ball in their corner.
If someone wanted to get into the type of side gig you’re doing, what steps would you tell them to take?
I think this is a great side gig if you like technology. It’s important to research what’s going on in the online business space, especially for solopreneurs/small businesses. There have been a lot of changes in the last five years or so with more people moving into the online business space and customers becoming savvier. Getting to know the best systems for your customers for email, lead generation, purchases, and courses is vital. Social media management will also continue to grow, especially for people who can help create content for their customers.
The online business space is exploding and there is a lot of opportunity for anyone who has a desire to be a part of it!
It happens to everyone, but nurses grit their teeth and bear with it every day. “It” is, of course, the profligate, Gaia-trashing cousin of the Missing Sock Phenomenon: The Redundant Glove Problem.
This is the dream: Your mask is on, and you reach out to grab a disposable glove. A single glove separates itself from its mates as you pull it out of the box. You pull it on, reach out, and swiftly extract another SINGLE GLOVE from the box. The other gloves remain inside the box and patiently wait for hands that want them. There are no wasted, now-useless single gloves littering the floor, and we have entered a world that doesn’t incessantly force health care workers to squander essential supplies.
New grad—Nurse of the Week Ellen Quintana, RN—is the nurse who just might make this dream a reality.
Luckily, when Ellen was still a freshman, she could not easily dismiss her first encounter with the Redundant Glove Problem (or RGP) during a chem lab class at University of Connecticut School of Nursing. As she told UConn Today’s Mikala Green, “No one could get just one glove out of the box, and there were gloves everywhere. We were told that once they fell out, we couldn’t put them back; it was really wasteful.”
The vision of those scattered unwanted gloves bothered her. Quintana even surveyed her professors and found that the RGP plagued them as well. Looking ahead at a nursing career that would undoubtedly contribute a mountain of wasted “extra” gloves to the world’s landfills, Quintana realized this was more than a mere annoyance and started to analyze the problem. Even amid the intensity of her BSN program, she pursued a solution. The box opening, she determined, was the pain point—the “weak link” that allows those feckless gloves to flow so promiscuously. An adjunct faculty member suggested the freshman apply for the U Conn Idea Grant Program; she did, and her RGP-Killer project was awarded a grant!
Quintana soon found mentors, who helped her restructure her academic schedule to permit her to continue her nursing studies while concurrently developing her idea. She also partnered with the University of Connecticut Engineering and Design program and performed “pull tests” on proposed models. By spring 2020, she had acquired a partner (Kelsey MarcAurele U Conn NUR ’22), and their concept—now known as ReduSeal, a product in the making—won $10,000 at a university-wide innovation contest (second place). That summer, ReduSeal was also a finalist at the Johnson & Johnson Nurses Innovate Quickfire Challenge, and this year—not long before her graduation—Quintana became one of the few nurses to receive a patent when the US Patent Office awarded her a non-provisional patent for ReduSeal. At commencement, the U Conn School of Nursing presented her with the Regina M. Cusson Student Healthcare Innovations Award.
Ellen Quintana is scheduled to begin work this August as an Emergency RN at Hartford Hospital. And her RGP-killer, ReduSeal, is on its way to a career as well. She told U Conn Today, “I want to strategically license the product so hospitals can save money, reduce waste, and hopefully save time for nurses. Nurses shouldn’t have to clean up gloves.” Amen to that.
Be sure to check out the U Conn Today article on Ellen Quintana. It details the steps she took to develop her product and the resources that the School of Nursing and U Connecticut employed to support her project and her studies.
As nurses, we all know that the only thing to expect during our shifts is the unexpected. Especially with the outbreak of COVID-19, we’ve seen this to be especially true. As a result of my nursing career, I’ve learned to roll with the punches, which particularly came in handy as I transitioned to the business side of the field.
When I first became a nurse, I never dreamed of starting my own staffing agency. After several years of working as a long-term care nurse in assisted living facilities around the country, a few fellow nurses gave me the idea. I was told by colleagues and supervisors that I had a knack for managing the team, and those simple acts of encouragement gave me the push I needed. Ever since then, it’s been a rollercoaster ride and a ton of on-the-job training. In honor of Nurses Week, I’ve compiled six key learnings from my experience as a nurse turned business owner.
1. You won’t have much time to be a nurse
While I will always be a nurse at heart, I am now very much a businesswoman. At first, I continued to work as a traveling nurse as I was afraid to give all my time to this endeavor – I still had many bills to pay and picking up extra shifts gave me steady income. Eventually, I hit a tipping point as I was completely overwhelmed, which wasn’t healthy. Now I run the company’s operations and spend most of my time in an office. While I love it, it’s a huge transition from being a nurse but the core of providing care for others is still there and that passion is what keeps me going.
2. Fail quickly, but never give up
Going from a nurse to a business owner was a tough transition, and I almost quit on more than one occasion. But I knew I had to keep going for my community, and I realized I’m passionate about providing jobs for other nurses. Hearing from those nurses and seeing the bigger picture helped me put one foot in front of the other, no matter the barriers I hit. Once I took the leap of faith and gave my business 100%, I’ve never looked back.
3. You’ll have to make an investment to grow
Facilities usually have 30-60 days to pay their invoices, while most nurses are paid on a weekly basis. The startup money I had went quickly, which meant I had to get creative with funding solutions. I had trouble getting a traditional bank loan, but instead came across an alternative financing company called FundThrough, which I still use today to keep my nurses paid and help bridge the gap between invoices.
4. Keep track of your books
When I first started, one of the hardest things I had to learn was the financial side of the business. Because I’ve never run a company before starting Nurses at Heart, I didn’t know the best way to track my expenses and income. When it came time to file my taxes, I realized I needed help and enlisted an accountant who showed me how to use QuickBooks. Now we meet every three months to review the books together and ensure everything is on track. It’s important to know your strengths and weaknesses as a business leader and get the help you need from other professionals.
5. Surround yourself with the right people
I realized quickly that I can’t do everything on my own. Today, my agency employs more than 100 people spanning two states, which requires a lot of coordination and management on my part. I’ve been lucky to build an incredible team that I lean on daily, but I have to put trust in my team and let them do what I hired them to do.
6. Your nursing experience will always come in handy
From my experience, I’ve found that those running the business side of the staffing agencies often don’t have prior nursing experience. Because I started my career as a nurse, I know how to speak to administrators, other nurses, and patients. I can relate to nurses and understand their unique challenges, while my bedside manner helps me navigate difficult conversations with ease. I’ve found that both my clients and employees respect me because I know how the healthcare system operates. This experience is what helped make my staffing agency stand out from the competition.
As a proud nurse and newfound business owner, I can tell you that making a paradigm shift wasn’t easy. But along the way, I found success and happiness by following my gut and persisting through the tough times. Similar to the characteristics that make a great nurse, business owners also need to stay calm, level-headed and trust their team. You never know what life is going to throw at you, but with your experience and skills as a nurse, you’ve been given training for so many other situations. You can overcome any challenge with perseverance and trust, and by remembering you have an army of supportive nurses behind you.
We need innovators in a crisis, and during the pandemic, the nursing community has been bursting with new ideas and creative solutions to improve patient care and public health. One of the biggest boosters of nurses’ role in healthcare innovation is the American Nurses Association (ANA), which has just announced the winners of its 2021 fourth annual Innovation Awards.
Individual Innovation Winner
Rebecca Cherney, RN
Awards are nothing new for RN Rebecca Cherney. The Michigan Medicine Intermediate Care Nurse won the hospital’s Nurse Hero award last year for an above-and-beyond 3D printing project she organized to counter the state’s PPE shortage last spring.
Cherney really stepped up her innovation game, though, when she developed her breakthrough TrachTrail ™ program, the ANA’s 2021 Individual Innovation Award winner. Michigan Medicine describes it as “the first comprehensive, standardized adult tracheostomy care education program of its kind, focusing on combined nurse, patient and caregiver training.” The ANA Innovation team noted that Covid-19 has increased the need for adult tracheostomies by 15-20%. Cherney’s bright idea fills an important gap at a vital time, the ANA explained: “There were few standardized training programs available for adults in the self-care of tracheostomies before discharge, leaving nurses unable to effectively instruct patients and caregivers in the skills needed to care for their tracheostomy at-home.”
Cherney’s accessible multimedia guide has already been road-tested, and the data suggest that it can help to improve new tracheostomy patients’ quality of life. While testing TrachTrail™ on a progressive care unit in 2017, the length of hospital stays on the unit dropped from an average of 64.8 days to an average of 16.6 days, and a wider hospital implementation is planned for 2021-2022. (For a detailed study on the TrachTrail™, see this May 2020 study co-authored by Cherney).
Nurse-Led Team Innovation Winners
Left: Dr. Brighid A. Gannon. Right: Dr. Pritma Dhillon-Chattha.
This year’s nurse-led team award is being presented to a pair of entrepreneurial DNPs. Dr. Pritma Dhillon-Chattha, DNP, MHA, RN and Dr. Brighid A. Gannon DNP, PMHNP-BC met at Yale when they both enrolled in the Doctor of Nursing Practice (DNP) program. After receiving their DNPs in 2018, Dhillon-Chattha returned to Canada to open a cosmetics injectables company, while Gannon founded a nursing home consulting group in New York with 14 psychiatric nurse practitioners. The pair had talked about possible joint business ventures before, but when the pandemic arrived, they engaged in serious brainstorming. The result? Lavender, an online psychotherapy service.
Both DNPs agreed that they had to work fast, and they had to work smart. Gannon, a New Yorker, told the Yale School of Nursing News, “We recognized that there was a time-sensitive need. New York was literally in crisis. Part of our mission was that we wanted to help people as soon as possible. We wanted to launch quickly, even if things weren’t perfect.” As Gannon started recruiting psychiatric NPs, Dhillon-Chattha employed her clinical informatics expertise and focused on the technology. They opened Lavender in May 2020.
Unlike brick-and-mortar psychotherapy offices—many of which had to hastily adjust their systems to accommodate virtual appointments, Gannon and Dhillon-Chattha designed their practice to specifically address the needs of online therapy. This helped them to avoid the common pitfalls encountered by office-based practices. Gannon recounted some of the key pain points: “So many of my colleagues are fully booked and have no more referrals. [And as] many providers don’t offer email as a method of contact, getting a hold of them by phone is near impossible. There’s no pricing transparency, and no one will tell you how much these services actually cost. What a shame that when you’re already feeling down and struggling that the process of accessing mental health services is re-traumatizing.”
Dillon-Chattha told the Yale School of Nursing, “Telehealth has been a viable option for many years, and now the system is being forced to embrace it. COVID-19 has accelerated the adoption of telehealth by at least five years. This will help seniors, rural patients, and those with different abilities safely access the care they need.”
The individual nurse and nurse-led team winners will be awarded $25,000 and $50,000, respectively, to support the development and implementation of their products over the next year. Award winners have a year to further develop their projects and will share their outcomes and findings in 2022.
Tending to a sleeping patient in a dark room is like navigating a cartoon-style obstacle course. You could experiment with all sorts of awkward maneuvers, contortions, perhaps even juggling. At the end of your experiments, you’d probably conclude that even if it is not impossible, working in the dark sets the scene for a host of mishaps and errors that can endanger your patients. So, most night shift nurses turn on the lights in a patient’s room an average of nine times an evening. Nurse of the Week Anthony Scarpone-Lambert, a 21-year-old nursing senior at the University of Pennsylvania, and Johnson & Johnson Nurse Innovation Fellow, Jennifferre Mancillas, RN, BSN, RNC-NIC decided to devise a way to help nurses work in the dark without disturbing patients’ slumber times.
Jennifferre Mancillas partnered with the U Penn Senior.
Scarpone-Lambert and Mancillas, who met at the 2019 Johnson & Johnson nurse hackathon, surveyed 250 nurses and learned that 87% of them have trouble seeing during those night-time visits. “When nurses can’t see, we put our patients and ourselves at risk. This leads us to turn on intrusive overhead room lights that disrupt our patients,” Mancillas elaborated for the Philadelphia Inquirer. Such sudden awakenings deprive patients of much-needed rest, and can slow recovery. The innovative pair came up with a solution: the uNight Light, a wearable 2×1-inch LED light.
Two nurses model the uNight Light created by Scarpone-Lambert and Mancillas
The nurse-entrepreneurs describe their invention as “The first-ever wearable LED light made specifically for frontline healthcare workers, allowing you to illuminate your workspace while decreasing patient sleep disturbances by 70%.” They add, “Inspired from the military, our device comes with three light settings [white, blue, and red] to optimize your ability to care for patients and remain alert. uNight Light’s brightness has been tested to give the perfect balance of illumination; keeping you safe and your patients asleep.”
Other nurses have essayed hacks of their own. As one NP related to the New York Times, “I had a co-worker who would wear those night lights that runners use on his forehead,” but the Forehead Night Nurse Light, alas, was not a runner, and lacked legs. The uNight Light, however, has some ardent supporters.
As for Scarpone-Lambert, his instructors, the J&J judges, and SONSIEL’s Rebecca Love, co-editor of The Rebel Nurse Handbook—which was awarded third place in the 2020 AJN Book of the Year Awards in Professional Issues—all seem to agree that the U Penn senior is going places. Bobbi Martin, president and CEO of the Global Nurse Foundation, said, “He just doesn’t quit, and never stops at ‘no’. He gets people excited.” Speaking to the Philadelphia Inquirer, Love, president of the Society of Nurse Scientists, Innovators, Entrepreneurs, and Leaders (SONSIEL), said Scarpone-Lambert stands out for “his drive, character, and passion. And Anthony operates at a different speed, thinking six steps ahead. He is one of the individuals with the potential to be a moonshot in the nursing profession, and I don’t say that lightly.”
Strong words to live up to, but Scarpone-Lambert seems poised to take off even before his pinning ceremony.
Awarded 3rd Place, Professional Issues - AJN Books of the Year, 2020
The Rebel Nurse Handbook
Inspirational Stories by Shift Disruptors
Featuring stories from over 40 diverse nurse leaders, innovators, and entrepreneurs, the Rebel Nurses featured in this book are pushing the boundaries of their profession.
I serve as a tech consultant for nurse/health care entrepreneurs. I especially like working on strategic plans for entrepreneurs who are looking to build systems for lead generation, the best solutions for them to sell goods or services online, and doing walkthrough assessments on their current website and social media.
